If you've been put in charge of your organization's online ventures, you've probably had enough up-close, personal experience to know it well. All the grand e-commerce visions fizzled by lackluster execution. The seductive interactive promises crushed by inadequate bandwidth. The vowed-upon budgets and timelines blown to smithereens well before your site has launched.

One moment, it seems the Web is your friend, but in the next moment, it turns fickle. That's how it works: The Web giveth and the Web taketh away. Unless you have a partner like jadfly.

Then it works a whole lot better.